Richmond Fog
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Richmond Fog · Media Kit

Advertise in the fog.

A neighborhood magazine with living weather, read by the avenues it's written for. A small set of spaces, set in our own type, by our own editors. No banners. No tracking. No clutter — including yours.

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Doors, print quarterly
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Live instruments, daily
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Neighborhood, undivided
Typeset
Every ad, by our own hand

The Spaces

Seven placements · all editorial-set
No. 1 — the signature

The Fog Index

One line beside the live readings — water, swell, air, tide — that open every visit. The single highest-frequency placement on the site, seen on every page load, every day.

Sits in the live data strip, site-wide
One sponsor at a time · text only · exclusive
Live specimen
The Fog Index —Water 54°FSwell 6.9 ftAir 58°Fwith Your Name Here
No. 2 — the premium native

The Feed Unit

A full editorial unit in the story stream — eyebrow, headline, body, and a framed call — written with you, set by us. It reads like the magazine because it is the magazine.

In-stream, between sections
Rotating slot · headline + 40 words + CTA
Live specimen
From our friends
Your Business

A headline we write together, set like it belongs here.

Forty considered words about what you do and why the neighborhood should care.

your call →
No. 3 — the annual

Section Presenter

Your name on a section rule for a full year — Provisions, Fog & Water, Old Fog, Marquee, The Avenues, or Signal. One sponsor per section. When the neighborhood reads about food, they read your name.

On the section rule, 12 months exclusive
Six sections · one sponsor each · annual
Live specimen

Provisions

presented by Your Business

— your name on every food story, all year.

No. 4 — the classified

Patron Notes

A line in the colophon — the RG's answer to the classified. Modest, permanent, dignified. The reader who scrolls to the bottom is your best customer; meet them there.

Footer patron strip, site-wide
Name + link · sold by the line · monthly
Live specimen
With thanks to our friendsTypeset · The God Show · The Balboa Theatre · Your Business
No. 5 — the useful one

The Calendar

A sponsored row on the neighborhood calendar — your event, class, or opening, plainly marked, sitting beside the night markets and the cleanups. Honest, useful, and clicked.

In The Calendar, marked Sponsored
Dated row · marked sponsored · monthly
Live specimen
SatJul 26

Your Tasting, Class, or OpeningSponsored

No. 6 — the inbox

The Dispatch

One sponsor line in the newsletter that lands when a story breaks in the neighborhood — the highest-attention moment we have. One sponsor per send. No one else in the email.

Newsletter · one line + link · per send
Live specimen
Breaking · The Richmond Fog

The headline your neighbors open.

This dispatch reached you with the help of Your Business — thank them on Clement.
No. 7 — the keepsake

The Quarterly, in print

A page in a perfect-bound magazine hand-delivered to 30,000 doors across the avenues — and left on coffee tables for months, not minutes. Designed by our art desk to sit beautifully beside the editorial.

Print · full & half pages · per issue
Specimen
Your full page,
art-directed by the RG

How it works

Live in minutes · reported monthly
1.

Send us the words

Or just the idea — our editors set every ad in the magazine's own type. It will never look like an ad network dropped it here, because none did.

2.

Live in minutes

Your space is served from our own system — updated, paused, or swapped the same morning you ask. Change your copy for the weekend. Change it back Monday.

3.

See what it did

A plain monthly report: impressions, clicks, and what ran where. No surveillance, no pixels following your customers home. We count; we don't track.

The rate card

Introductory · effective July 2026

Become a Founding Partner.

Every digital space in this kit plus a full page in each printed quarterly, for the first year — and your name, permanently, in the founding-partners line of issue No. 1. Limited to six businesses. When they're gone, they're gone for good.

per year · six available

The fog comes in every day.
So do the readers.

Tell us who you are and where you are on the avenues. We'll bring the rate card, and probably buy the coffee.

Reserve a space → hello@richmondfog.com · richmondfog.com/advertise
Richmond Fog